Photoshop is by far my favorite application and program on computers. I could spend days doing nothing but editing pictures, and you could benefit from this program as well! Hospitality is all about marketing, and whether you are trying to market your business as a whole, or your food, pictures are the way to go. Giving guests a visual of what they receive at your location is essential to your success. Therefore we will discuss the many advantages and tools that you will find beneficiary in Photoshop.
Taking photographs of food is a lot harder than you would expect, but when creating your menu, or when you are putting out a promotional add, your images have to sell the items for themselves. Your photograph must be cropped perfectly, the colors must be accurate, and most importantly, the clarity of the image must be perfected as this photograph has to sell, the item for you. A good photograph can be easily turned great by using photoshop.
The most useful tool is cropping. Cropping is done by dragging and selecting the area of the photo that you want to keep. Photoshop will automatically get rid of the surrounding area that you wish to discard. You can also use this device to rotate photos and center something that may have been left adjusted or crooked.
Other editing features include the stamp tool. The stamp tool will allow you to select an area of your image, and repeat the color sequence on another area. For instance, if your image is of a fillet of salmon, and one spot on the fish is a bit discolored, or possesses too much pepper in that area, you can select a similar area of the image and repeat the color sequence over top of the blemish.
Levels will also behoove you. Using levels you can alter the lighting composition of the image. If your snapshot is underexposed or overexposed, Photoshop will help you amend the error.
Photoshop is a great amenity, costly, but worth every cent. Every computer owner needs this great application!
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